What is Big Data and why this term is incredibly noisy?

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Have you ever stopped to think about the amount of data we generate daily? Or have you ever think, why are companies increasingly betting on Big Data solutions?



To answer these questions, it needs to understand what Big Data is. The concept of Big Data is describing as large volumes of data that impact daily business, for this reason. The first definition comes up with (Gartner Inc., 2015) which describes Big Data as a technology to process a high volume of data, with high speed and of various natures. This concept deals with the process of identifying and interpreting this data to offer different strategies.


What is coming after the data collected?

After all of this data collected, there is a need to develop and improve techniques and tools capable of handling storage, processing and presentation of that data. (SAS Insights, 2019). Do you agree that this data needs to be used intelligently? Its need to understand and extract knowledge from the large dataset is a challenging but essential process for organizations that deal with that information.

Big data is not limited to a company's data, but all data that can generate valuable information, essential for decision-making and actions. According to the report (SAS Insights, 2019), Big Data solutions enable companies to map and understand their consumers fully. Moreover,  by optimizing their processes: 1) cost-saving, 2) reducing time, 3) the development of new product and optimized offerings, and 4) smart decision making 5) understand the market.


In conclusion, Big Data is the concept that covers not only the data that is collected but also the way that it will be used for a given purpose and guide action to business.


Post References: 

1. ELearning DBS (2019). ‘Big Data’. [ONLINE] Available at:  https://elearning.dbs.ie/pluginfile.php/1118655/mod_resource/content/1/Week%2001%20Intro%20-%20Blogs%20-%20Big%20Data.pdf (Accessed: 23 January 2020)

2. Gartner Inc. (2015). ‘Technology Research | Gartner Inc. Retrieved 20 January 2020’. [ONLINE] Available at: http://www.gartner.com/technology/home.jsp (Accessed: 23 January 2020)


3. SAS Insights (2019). ‘Big Data: What it is and why it matters’. [ONLINE] Available at: https://www.sas.com/en_ie/insights/big-data/what-is-big-data.html (Accessed: 23 January 2020)

Comments

  1. Wesley Pinheiro24 January 2020 at 15:55

    Good information and quick read.

    ReplyDelete
  2. francisco.cordova25 January 2020 at 02:40

    Companies have to understand what they want to do with data. I totally agree with the point mentioned in the way that data will be used for a given purpose and guide action. Good article .

    ReplyDelete
    Replies
    1. Marília Martins 26 January 2020 at 03:03

      Yes. By using data intelligently, companies can understand consumers and also optimize processes, or even help to speed up decisions.

      Delete
  3. Carla Martins26 January 2020 at 04:14

    Big Data can lead us to a better way of doing business, to go straight to the point, to save
    resources and take better care of the environment.

    ReplyDelete
    Replies
    1. Marília Martins 27 January 2020 at 07:57

      Yes, big data can helps in taking better business decisions and improves productivity and revenue.

      Delete
  4. Rejane Leite28 January 2020 at 05:36

    I agree that organisations have thousands of thousands of data and how important it is to be able to extract the right information. It's the combination of knowledge, information and tools that allow most organisations to make a clear and better decision.

    ReplyDelete
  5. Anonymous9 February 2020 at 02:53

    Very nice article, your information about bigdata is very neat and clear..very easy to understand!
    Thank you for sharing

    ReplyDelete
  6. Colin Almeida18 February 2020 at 10:57

    Very well written and informative.

    ReplyDelete
  7. Elina22 February 2020 at 06:02

    Your post is great. The sources are reliable and the content is very clear. It was useful for me to read this!

    ReplyDelete
  8. Anonymous24 February 2020 at 08:37

    Great insights!

    ReplyDelete
  9. Maël24 February 2020 at 09:29

    Relevant definition of big data, very clear and well explained

    ReplyDelete
  10. SAURAV CHOUDHURY25 February 2020 at 03:38

    Great insight 👍

    ReplyDelete
  11. Jeane25 February 2020 at 06:47

    Very nice post. Thanks for writing and sharing this post.

    ReplyDelete
  12. Dylan O'Regan25 February 2020 at 10:21

    Superb blog with many useful insights. Well done and great work

    ReplyDelete

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