Benefits and Challenges of using Customer Data for marketing

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What are the benefits of using Customer Data for marketing

No matter the business you work with, the data collected about your customers can bring lots of insides and improvement of each aspect of your business. The types of data collected can include personal data and preferences, such as name, IP, address, locations, etc. (Truyo, 2020). There are many benefits about collecting customer data precisely the benefits of collecting this data for marketing is tailoring campaigns by anticipating needs, customer preferences, communications, a more profound understanding of the market. 

1.     Anticipating needs: Data makes it much simpler for companies to get what customers are looking for, or what they need, the particular services/products, and even more, show how they prefer to connect along with your brand.
2.     Customer preferences: Brings the possibility of segmentation marketing strategies through similar interests with deep personalization.
3.     Communications: Which the data collected permits the business to meet customer’s desires and needs in regards to personalized recommendations and connections.

4.     A deeper understanding of the market: Data helps business to have a better understanding of the behaviour of their customers define their overall demographics; also recognize the way they can improve in overall customer experience.
  
Fig: 1. Source: TATA Consultancy Services, 2018.

The challenges of using Customer Data


Nowadays, companies are facing the challenges of dealing with the volume, variety and velocity of the data they are collecting. (TCS,2013). Furthermore, there are so many challenging about managing customer concerns such as privacy, maintenance, security and data usage restrictions. (Truyo,2020).
Fig: 2. Source: TATA Consultancy Services, 2018.

Post References:
1. Truyo (2020). ‘The Importance Of Data: The Top Benefits of Collecting Customer Data’, Truyo. [ONLINE] Available at: https://insights.truyo.com/consumer-data (Accessed: 16 February 2020).


2. TCS Big Data Study (2013). ‘Marketing: Big Data Benefits & Challenges’, TCS. Big Data StudyTCS Big Data Study. [ONLINE] https://sites.tcs.com/big-data-study/marketing-big-data-benefits-challenges/  (Accessed: 15 February 2020).

Comments

  1. Tiago Pereira24 February 2020 at 07:03

    Well written and very informative!

    ReplyDelete
  2. Marília Martins 24 February 2020 at 08:15

    Thank you Tiago, for your comment.

    ReplyDelete
  3. Anonymous24 February 2020 at 08:34

    Very informative and great reference.

    ReplyDelete
  4. francisco.cordova24 February 2020 at 08:58

    Well written and very informative article, thanks for sharing.

    ReplyDelete
  5. Marília Martins 24 February 2020 at 09:05

    I appreciate you comment Francisco.

    ReplyDelete
  6. Sam DBS24 February 2020 at 10:27

    Detailed information with statics. Thanks for sharing

    ReplyDelete
  7. Wayne D24 February 2020 at 10:51

    Great post! Thanks for sharing.

    ReplyDelete
  8. Colin Almeida24 February 2020 at 11:57

    Customer data is important for marketing and you have explained how we can implement it efficiently.

    ReplyDelete
  9. SAURAV CHOUDHURY25 February 2020 at 03:37

    Great insight 👍

    ReplyDelete
  10. Carla Martins25 February 2020 at 04:06

    Very clear article, Marilia! Well done

    ReplyDelete
  11. Shaik mohamed jaohar25 February 2020 at 18:25

    Nice

    ReplyDelete
  12. Rejane Leite1 March 2020 at 12:01

    It's good to understand how marketing use customer data and how important it is.

    ReplyDelete
  13. Lafay Tech Plaza5 May 2021 at 10:19

    Big data is often associated with big companies, and for good reason—big companies have the money to invest in the large infrastructure needed to store and analyze enormous amounts of data. But big data is not just for companies with lots of money. Every small business—indeed, every person—has access to big data, and can analyze it using simple tools.

    ReplyDelete
  14. Kathy8 September 2021 at 04:45

    Nice Blog, When I was read this blog, I learnt new things & it’s truly have well stuff related to developing technology, Thank you for sharing this blog. If Someone wants to know about Top Big Data Companies this is the Right place for you!

    ReplyDelete

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