How Artificial Intelligence can act in Marketing

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Artificial intelligence (AI), the term itself refers to machines with a knowledge that resembles or simulates the human mind, most eminently learning and problem-solving. Thus, capabilities associated with the Machine Learning - this enables a system to learn from data through software (IBM, 2020) it helps in providing useful business insights and precise models, by the data collected. Moreover, the ideas they get guide marketers to promote campaign performance and output on investment (ROI) faster. 

According to Smart insights 2020, AI is making a difference in the way of marketers decode the ever-changing world of marketing by analyzing customer data and helping marketers make sense of user intent. As mentioned, the fundamental uses of AI in Marketing is Machine Learning. Some options already combine the two things that can bring advantages to increase customer value and maintenance: 

Sales forecasting: use the data collected about previous sales, also the result of this report, bring the insights of the possible sales of current and future campaigns.
Understand customers: help to have a comprehensive understanding of customers needs and expect. 
Find the trend: capacity to analyze a significant amount of data that can be used to identify upcoming trends by “joining in” real-time reasoning or events of customers.
Programmatic Ad Targeting: AI in marketing change the process into a simpler automated process. Also, it converts all or parts of the ad-buying trial utilizing software-driven technology.
Chabot: Businesses can now set predetermined answers to the frequently asked questions of their customers, also the facility of reply every time a customer sends a message.
Speech Recognition: It’s already been used in apps such as Google Maps, Shazam, and other hands-free systems. Thus can recognize talked words and turn them into the text to execute the command.
Content Generation: it can’t create long and persuasively composed articles by CEOs, bloggers, industry leaders and other skilled writers are offering in-depth information approximately any given topic.

In conclusion, it is really amazing how exposed we are to Artificial Intelligence from all sides.  Thus, AI applications in marketing enable to better understand consumer behaviour generate and analyze a larger volume of even more accurate data on the habits, preferences and attitudes of customers and interact more deeply with each one thus improving the customer experience with the brand.


References:

1. IBM (2020). ‘Machine Learning | IBM.’ [ONLINE] Available at: https://www.ibm.com/analytics/machine-learning.  (Accessed: 24 February 2020).
2. Smart Insights (2020). ‘Artificial Intelligence (AI) for marketing.’ [ONLINE] Available at: https://www.smartinsights.com/tag/artificial-intelligence-ai-for-marketing/ [Accessed: 24 February 2020].

3. Mage Plaza (2020). ‘AI Marketing: What, Why and How to use Artificial Intelligence Marketing’. [ONLINE] https://www.mageplaza.com/blog/ai-marketing-what-why-how.html [Accessed: 24 February 2020].

Comments

  1. Anonymous25 February 2020 at 06:27

    Very informative posts that I have read on AI in Marketing.

    ReplyDelete
  2. SAURAV CHOUDHURY25 February 2020 at 06:30

    Great insight 👍

    ReplyDelete
  3. Arjun Negi25 February 2020 at 06:32

    You've summed up all the avenues AI is beneficial to marketers very well. Great stuff, Marília.

    ReplyDelete
    Replies
    1. Marília Martins 25 February 2020 at 07:03

      Thanks Arjun, it is visible that AI is already playing a great role in marketing.

      Delete
  4. Gabriel Victor25 February 2020 at 06:57

    With this post I get knowledge of how artificial intelligence affects marketing.

    ReplyDelete
  5. Wayne D25 February 2020 at 07:46

    Great content! Thank you for sharing

    ReplyDelete
  6. Leonard25 February 2020 at 07:55

    Great topic and content

    ReplyDelete
  7. Dylan O'Regan25 February 2020 at 10:21

    Superb blog with many useful insights. Well done and great work

    ReplyDelete
  8. Kássia Simas25 February 2020 at 11:03

    Extremely relevant topic Marília, well done 👏🏻👏🏻

    ReplyDelete
    Replies
    1. Marília Martins 26 February 2020 at 01:29

      Thanks for your comments, I appreciate the feedback.

      Delete
  9. Elina25 February 2020 at 15:12

    Despite the fact that I have post on similar topic, your article is really insightful! Thank you!

    ReplyDelete
  10. Carol Viana25 February 2020 at 16:30

    Great content!

    ReplyDelete
  11. Marília Martins 26 February 2020 at 01:28

    I appreciate your comments.

    ReplyDelete
  12. Lucas Lima27 February 2020 at 14:09

    AI is extremely important in Marketing. It's a really great article, well done👏👏👏

    ReplyDelete
  13. Marcela28 February 2020 at 13:01

    Great stuff! Thanks for sharing.

    ReplyDelete
  14. Makeen163 February 2021 at 06:32

    nice article your blog
    big data analytics services

    ReplyDelete

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